Link Analysis

As the internet gained popularity and more and more web sites and web pages are created, the importance of efficient internet search engines to find relevant information also became apparent. Several search engines were developed but Google’s PageRank algorithm had the greatest impact because it gave fast results and was the first to defeat spammers. In this presentation, we will take a look at Google’s PageRank algorithm and its efficient computation, as well as the tactics employed by spammers to direct search results to their target pages, and the methods to counter them.

• PageRank
• PageRank for Large Data
• PageRank using MapReduce
• Topic-Sensitive PageRank
• Hubs and Authorities